Brooksbingham
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Security and Privacy policy

Security

Brooks Bingham Clothing protects your online order and registration information by using Secure Sockets Layer (SSL) technology. SSL encrypts all your order information to avoid the decoding of that information by anyone other than Brooks Bingham Clothing. The secure mode begins when you initiate your order. If you see an unbroken key or a closed lock (depending upon your browser), then SSL is active. You can double-check by looking at the URL line of your browser when accessing a secure service. The first characters of the site address will change from "HTTP" to "https". Some versions of the browsers and some firewalls don't permit communication through secure servers. In that case, you'll be unable to connect to the server so you won't have to worry about mistakenly placing an order through an unsecured connection.

Privacy Policy

Brooks Bingham Clothing (“we”, “us”, “our”) is using technology that aims to compute a user’s body measurements with the help of a smartphone, tablet, laptop, or any other device having a monocular camera chosen or used by the user, to associate the body measurement with the user while placing the apparel order. We are incorporated in the United States of America by the name “Brooks Bingham Clothing US Inc.” (“Brooks Bingham Clothing”), and its global subsidiaries and companies are under the same management. We respect our user’s privacy and describe our data collection ethos and practices through this Privacy Policy.

This Privacy Policy describes how we collect, store, use, and disclose information or data of the users when they use our services. Unless stated otherwise or linked to a different policy, this Privacy Policy applies to users when they visit our website located at www.brooksbinghamclothing.com (“the website”) and/or when they use the mobile application version currently available on Google Play Store (Android) and Apple App Store (“our mobile application”) or other similar or related applications.

This Privacy Policy is part of our Terms and Conditions of Services, and in cases where some subjects or aspects are not stated herein, they are mentioned in the Terms and Conditions of our service. Upon using our services, the users agree to the terms stated in this Privacy Policy and in the event the users do not agree with our Privacy Policy, they are requested to refrain from using our services. The effective date of this Privacy Policy is 1st October 2020.

Data Collection and Processing

We collect the following data from the users:

  1. Personal/User Information:
    We collect and store data, content, and other information that a user voluntarily provides to us when they use our services through our website and/or through our mobile application and/or when a user communicates with us via social media and/or when a user calls or sends us an email directly or by any other means. Users are solely and exclusively responsible for the personal information they provide us. In order to use our services, a user provides an image or video of their body taken using the camera of a smartphone, tablet, laptop, or any device having a monocular camera used by the user for the purpose of procuring their body measurements and to use a user’s preference to style or drape certain apparel on their body. For the purpose of this Privacy Policy, an image refers to either a static image or a video, or a combination which has been generated by the user. The user enters details relating to their binary image, age, height, weight, and gender. Further, we do not process or store any face data. We provide body measurements from the ground to the middle of the neck only. Neither face data is collected nor used at any point in our process.

  2. Contact Information:
    We also collect the user’s name, email address, phone number, gender, height, address, zip code, credit card number, purchase and order confirmation, and personal preferences when they use our services.

  3. Billing Information:
    Upon subscribing to our services, users may be required to provide certain additional information when they purchase our services. These include the user’s credit card number, account number, PayPal account details, or other banking or payment information along with the user’s contact details, etc.

  4. Usage Information:
    Upon using our services, we collect the user’s browser types, language, access times and location, Internet Protocol Address (“IP address”).

  5. Device Information:
    We also collect certain technical information from users when they use our services such as the user’s Internet Protocol Address (“IP address”), the device or computer used to access our services including hardware model, operating system and version, MAC address, unique device identifier, International Mobile Equipment Identity, mobile network information.

Face Data

  • What face data does your app collect?
    We do not collect any face data. We capture the entire body image, convert the image into a “binary image” (having 2 coordinates only), and then process the image on the mobile device only. The captured image is deleted immediately after processing.
  • How do you use the collected face data?
    We neither store nor use face data. Our services provide body measurements from the ground to the middle of the neck only. No face data is used or processed in any way.
  • Will the data be shared with any third parties? Where will this data be stored?
    Not applicable. We do not collect face data. However, the body measurements are stored securely in the AWS cloud.
  • How long will face data be retained?
    Not applicable. Since no face data is collected or stored, there is no retention period applicable.
  • Where in your Privacy Policy do you explain your app's collection, use, disclosure, sharing, and retention of face data?
    Not applicable as we do not collect or use face data. This section of the Privacy Policy clarifies that no face data is involved in our process.
  • Quote the specific text from your privacy policy concerning face data.
    "We do not collect or process any face data. Our body measurement services are limited to the body area from the ground to the middle of the neck. All processing occurs on the mobile device, and no face data is stored or used."

Use of the information and data collected:

  • At the outset, it is pertinent to note that we do not distribute the information that we collect to any unauthorized third-party sources, save as otherwise stated in this Privacy Policy.
  • We use information collected from the users when they use our website and/or mobile Application, register or sign up for the Application, sign up for our newsletter, respond to a survey or to our marketing communication, browse our Application, or use Our Website or its features in the following ways:
  • We use the information collected in the following manner:
    • We use the information voluntarily provided by the users when they use our services via our website and/or mobile application. We collect and use users’ personal information to maintain and improve our services and deliver the services requested by the users. We also collect personal information to inform users about our products or services. The personal information we collect allows us to customize our services according to the individual interests of the users and to enhance their experience while using our services. We also use a user’s personal information to track those users who use our services repeatedly and in order to estimate and stratify the audience and usage patterns of these users. Immediately after the image has been processed and the measurements are made available to the users, users are permitted to access the information stored “on our cloud servers”. Further, the image can be accessed by us or our employees to enhance the services we provide to the users and for research and development purposes.
    • We use users’ contact information to send product and company updates, and surveys to conduct research to understand the user’s opinion about our services, information about new offers, and new services that are being offered by us. A user is at liberty to rescind their consent to receive the aforementioned information by intimating us about the same by sending us an email at the email address stated in this Privacy Policy.
    • We may use user’s non-personal data to personalize a user’s experience, improve our services and enhance the user’s experience when they use our services. We may also use non-personal data such as language, time zone, and location, zip code so that we can gauge customer behavior and improve our services. Further, we may use automatically generated information and store it in log files such as IP address, browser type, language, operating system in order to understand and learn user behavior and trends, and improve our website and mobile application. We may use this information in our marketing and advertising services. If the law or any regulation treats all or part of this pointed information as personal, we would also treat it the same way.
    • We may use information a user submits in a public forum such as a blog, chat room, or social network to personalize their experience. Users are solely and exclusively responsible for the information they choose to submit in public forums.
    • We also use “aggregated information” to help us provide useful information to the users, improve our services, and help us understand the dynamic relationship between body shapes, sizes, and style preferences amongst other uses of this aggregate information. Aggregate information or de-identified information is that information which cannot reasonably identify a specific user and therefore is considered to be non-personal data for the purpose of this Privacy Policy. This aggregate information includes anonymous measurements, size, and shape information of users. We may also share this aggregated non-personal data with third-party partners and by using our services, users consent to the collection and use of such non-personal aggregate information or data.
    • We may use the manner in which a user uses our application including their search queries in order to improve the services provided by us. If we do combine Non-Personal Data with Personal Data, the combined information will be treated as Personal Data for as long as it remains combined.
    • In some of our email messages, we use a “click-through URL” linked to content on Our Website or Application. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on Our Website or Application. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If a user prefers not to be tracked in this way, a user should not click text or graphic links in the email messages.
    • We may disclose user’s personal information, without prior notice, if we are required to do so by law or in good faith and belief that such action is necessary to (a) conform to the edicts of the law or comply with legal process served on us or our Services, including responding to any government or regulatory request; (b) protect and defend our rights and/or property, including enforcing or applying our terms of use and other agreements, including for billing purposes; and (c) if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our customers. We may share information about users in connection with, or during negotiations of, any reorganization, dissolution, restructuring, merger, sale of company assets, financing, or acquisition of all or a portion of our business to a buyer or other successor, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by us about the users of our Services is among the assets transferred.
    • All the data that a user shares with us, we share with our approved and authorized merchant partner/s, who is currently Amazon Web Services (“AWS”). For the purpose of this privacy policy, and unless stated otherwise, our merchant partners are the servers on which the data of the user is stored, which have been approved by us. When users share the data on our website and/or application, they consent to their data being shared with our merchant partner for storage. All the data being transferred to our merchant partners is secure and safe.
    • We may provide the information to other entities who work on our behalf to provide our products and services to the users. These companies do not have any independent right to use or share this information. We may also provide the information to our subsidiaries, affiliated companies, and entities for legitimate business purposes.
  • Changes to the Policy:
    • We reserve the right to make any necessary changes to this Privacy Policy from time to time. The new version of the Privacy Policy will be available on the same page or such other page of our website as may be necessary and will supersede all prior versions of the Privacy Policy. We request users to check and review the Privacy Policy whenever they use our services to keep abreast of any changes or modifications made.

Please Contact Us

    If for any reason you're not quite comfortable shopping online, have questions about our policies, or would prefer to make your purchase via Email.

    By Email: customerservice@brooksbingham.com